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Minggu, 01 Juli 2012

digital marketing

a. definition
Digital marketing is an attempt to promote a brand by using digital media to reach consumers in a timely, personal, and relevant.

b. company use digital.
In digital marketing activities are terms AIDA (Awareness, Interest, Desire, and Action), especially in the process of introducing a product or service to market (consumer).
1.    Awareness (Kesadaran).
  In the digital realm, marketers build consumer awareness by placing advertisements in the media in advance online, such as Detik.com.
2.    Interest (Ketertarikan).
Interest emerged after the build awareness on the consumer. System offline, direct consumers looking for information on the market. Online system, consumers find out about products through search engines (Google, Yahoo!, etc.) and social networks (Facebook, Twitter, etc.).  
3.  Desire (Keinginan).
Arise in consumer confidence so eager to try the product or service. The online system by finding a complete description of your products or services through the website.  
4.Action (Tindakan).
   The last stage as the determination of the consumer to the product or service.
 
c. get  success.
Must consider the terms on AIDA (Awareness, Interest, Desire, and Action).
     The market is where two-way communication. To obtain the communication of brand positioning should be done in advance, can be through various media (forum, blog etc) and the most effective is through social networking.


d.  There are several factors why people do not succeed in this.
1. Not consistent.
2. Not serious.
3. Little interest in.



e.what factor, success/failure. 
person's level of success in my opinion is, how big he is consistent in what he had done, many of which fail because he is not consistent atauu not optimal in the works.

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